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You want to update your contact database. Which of the following options are recommended when itcomes to uniquely identifying contacts? Note: There are 3 correct answers to this question.
Correct Answer: A,C,D
For unique contact identification in SAP Emarsys: * Option A:Correct. Email address is a primary unique identifier, widely used. * Option C:Correct. External ID (e.g., CRM ID) is recommended for integration and uniqueness. * Option D:Correct. Emarsys internal ID ensures uniqueness within the platform. * Option B:Incorrect. Phone numbers can change or be non-unique (e.g., shared). * Option E:Incorrect. First and last names are not unique identifiers.The SAP Emarsys Help Portal under "Contact Management" recommends these identifiers.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/).
