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- Question 24
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Question 24/40
You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?
Correct Answer: C
To create a segment of low spenders for a lifecycle program, you need a tool that provides both a visual breakdown of buyer status (e.g., spending behavior) and segmentation capabilities:
* Option C (Analytics > Customer Lifecycle):Correct. The Customer Lifecycle dashboard in SAP Emarsys provides a visual overview of buyer statuses (e.g., first-time, repeat, low spenders) based on purchase data from Smart Insight. It also allows you to create segments directly from this view.
* Option A:Incorrect. Smart Insight Settings is for configuring data feeds, not for visualizing or creating segments.
* Option B:Incorrect. Combined Segments is for building segments but lacks the visual buyer status breakdown.
* Option D:Incorrect. Revenue Analytics shows revenue trends, not detailed buyer status visuals or direct segment creation.The SAP Emarsys Help Portal under "Customer Lifecycle" confirms this functionality.References:SAP Emarsys Help Portal - "Customer Lifecycle" (https://help.emarsys.com/).
* Option C (Analytics > Customer Lifecycle):Correct. The Customer Lifecycle dashboard in SAP Emarsys provides a visual overview of buyer statuses (e.g., first-time, repeat, low spenders) based on purchase data from Smart Insight. It also allows you to create segments directly from this view.
* Option A:Incorrect. Smart Insight Settings is for configuring data feeds, not for visualizing or creating segments.
* Option B:Incorrect. Combined Segments is for building segments but lacks the visual buyer status breakdown.
* Option D:Incorrect. Revenue Analytics shows revenue trends, not detailed buyer status visuals or direct segment creation.The SAP Emarsys Help Portal under "Customer Lifecycle" confirms this functionality.References:SAP Emarsys Help Portal - "Customer Lifecycle" (https://help.emarsys.com/).
- Question List (40q)
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- Question 22: What are some of the ways bounces can be caused? Note: There...
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- Question 24: You want to create a segment of low spenders for a lifecycle...
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