The enterprise strategy archetype is a design factor that describes how an enterprise uses information and technology to achieve its goals and objectives. There are six enterprise strategy archetypes defined in COBIT
2019: growth/acquisition; operational excellence; customer intimacy; product leadership; data-driven; innovation-driven. Each archetype has different implications for the governance and management of information and technology in terms of focus areas processes practices roles structures,and metrics. The enterprise strategy archetype that is focused on increasing revenues is growth/acquisition. Growth/acquisition is a strategy archetype that emphasizes expanding market share revenue customer base or product range through organic growth or acquisition of other businesses or assets. This strategy archetype requires effective portfolio management of information and technology investmentsand initiatives that support business growth or acquisition objectives. Portfolio management involves selecting prioritizing balancing monitoring evaluating,and optimizing informationand technology investmentsand initiatives based on their alignment with business strategy value delivery potential risk exposure resource availability interdependencies etc.
Portfolio management also involves ensuring that informationand technology investmentsand initiatives are integrated with business processes systems structures culture etc especially in case of mergers or acquisitions.
5 References: 5: COBIT 2019 Design Guide: page 35-36 : COBIT 2019 Process Reference Guide: page 59-61