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Time-to-market is a market that is directly related to which of the following enterprise goals?
Correct Answer: B
Time-to-market is a market factor that is directly related to the enterprise goal of portfolio of competitive products and services. Time-to-market is the measure of how quickly an enterprise can deliver new or improved products or services to its customers. It affects the competitiveness, profitability, and customer satisfaction of the enterprise. Portfolio of competitive products and services is one of the 17 generic enterprise goals defined by COBIT that describes the desired outcome of providing products or services that meet customer needs and expectations, and that are superior to those offered by competitors.13 References: COBIT 2019 Framework: Introduction and Methodology, COBIT 2019 Framework: Governance and Management Objectives