BigQuery is a service that allows you to store and query large amounts of data in a scalable and cost-effective way. You can use BigQuery to build a model that predicts customer lifetime value over the next three years, by using the create model statement. The create model statement is a SQL command that allows you to create and train an ML model using your data in BigQuery. You can use the create model statement to create an AutoML model, which is a type of model that automatically selects the best features and architecture for your data. By using an AutoML model, you can use the simplest approach to build the model, without writing any code or performing any feature engineering. You can also use the ml.evaluate and ml.predict statements to validate the results of your model. The ml.evaluate statement is a SQL command that allows you to evaluate the performance and quality of your model using various metrics. The ml.predict statement is a SQL command that allows you to make predictions using your model and new data. You can also use the BigQuery console to access visualization tools, such as charts and graphs, to explore and analyze your data and model results. By using the BigQuery console, the create model statement, and the ml.evaluate and ml.predict statements, you can build and validate a model that predicts customer lifetime value over the next three years, and have access to visualization tools. References:
* BigQuery documentation
* create model statement documentation
* ml.evaluate statement documentation
* ml.predict statement documentation
* Preparing for Google Cloud Certification: Machine Learning Engineer Professional Certificate