a solutions-led sales approach is:
* A sales methodology that focuses on understanding the customer's business needs, challenges, and objectives
* A consultative process that involves discovering, proposing, validating, and closing solutions that deliver value and outcomes for the customer
* A way of differentiating Cisco and partners from competitors by offering integrated solutions that leverage Cisco's portfolio and expertise
* The first step in a solutions-led sales approach is to understand the customer's objectives, which includes:
* Asking open-ended questions to uncover the customer's pain points, goals, and priorities
* Listening actively and empathetically to the customer's responses
* Confirming and summarizing the customer's objectives and expectations References: 2: Solutions-Led Sales Approach - Cisco