When creating value streams, it is recommended to start with customer-based value streams. Here's a detailed explanation:
Value Streams:
Definition: Value streams represent the end-to-end activities that create value for customers or stakeholders. They provide a high-level view of how value is delivered within the organization.
Starting with Customer-Based Value Streams:
Customer Focus: Starting with customer-based value streams ensures that the architecture is aligned with the needs and expectations of the customers. This approach helps in identifying the most critical value-creating activities and aligning them with business goals.
Value Delivery: Customer-based value streams provide a clear understanding of how value is delivered from the customer's perspective. This helps in designing processes and capabilities that enhance customer satisfaction and business performance.
TOGAF Reference:
Phase B: Business Architecture: In this phase, value streams are identified and modeled to ensure that the architecture supports the delivery of value to customers. Starting with customer-based value streams is a key activity in this phase.
Capability-Based Planning: TOGAF emphasizes the importance of aligning business capabilities with value streams to ensure that the architecture supports value creation and delivery.
Benefits:
Customer-Centric Design: Starting with customer-based value streams ensures that the architecture is designed with a focus on customer needs and value delivery.
Strategic Alignment: Aligning value streams with customer needs helps in ensuring that the architecture supports the strategic goals of the organization and enhances customer satisfaction.
In summary, when creating value streams, starting with customer-based value streams ensures a customer-centric design, aligning the architecture with the needs and expectations of the customers and supporting strategic goals.