DAA-C01 Exam Dumps | You are tasked with identifying potential data sources for a new marketing analytics dashboard. The dashboard

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Question 116/151

You are tasked with identifying potential data sources for a new marketing analytics dashboard. The dashboard needs to provide insights into customer behavior across various touchpoints. Which of the following would be the MOST appropriate data sources to consider?

A. Website clickstream data stored in AWS S3 buckets in Parquet format.

B. Database containing HR employee data.

C. IoT sensor data containing temperature readings.

D. Salesforce data containing customer interactions and sales opportunities.

E. Social media activity data ingested via a third-party API and stored in a relational database.

Correct Answer: A,D,E

Options A, B, and C are the most relevant data sources for a marketing analytics dashboard focused on customer behavior. Website clickstream data (A) provides insights into user interactions on the website. Social media activity data (B) offers insights into customer sentiment and engagement. Salesforce data (C) provides information about customer interactions and sales opportunities. HR employee data (D) and IoT sensor data (E) are less relevant to customer behavior and marketing analytics.

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