Personas are fictional characters that represent the ideal customers or users of a product or service. They help product teams understand and empathize with the needs, goals, and preferences of their target segments.
Personas explain how the customers want to use the product by describing their behaviors, motivations, pain points, and expectations. Personas also help product teams design and deliver solutions that meet the customer needs and create value.
References:
* Personas: This article from the Scaled Agile Framework explains the concept and purpose of personas, and how they can be used in a SAFe context to support customer-centricity, design thinking, and lean UX.
* What are Personas?: This article from Agile Alliance defines personas and describes their benefits and characteristics. It also provides some tips and examples on how to create and use personas effectively.