Using personas and empathy maps together is a result of applying design thinking, which is a customer-centric development process that creates desirable products that are profitable and sustainable over their lifecycle.
Personas are fictional characters that represent archetypal users of a product or service, while empathy maps are visual tools that capture the thoughts, feelings, behaviors, and needs of the users. Using personas and empathy maps together can help to improve product design by:
* Understanding the problem and the context from the user's perspective
* Generating ideas and solutions that address the user's pain points and goals
* Testing and validating the assumptions and hypotheses behind the product
* Aligning the stakeholders on the scope, value, and quality of the product References:
* Design Thinking - Scaled Agile Framework
* Personas - Scaled Agile Framework
* Empathy Map vs Persona: What's the Difference and Why You ... - Userpilot