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During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: * Customer data will be fully refreshed every night via Import activity from the customer's data warehouse. * Contact records will be augmented by relational data tables via Contact Builder. * The customer data file will contain 5M records with 40+ attributes. * One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails. * A customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists?
Correct Answer: A
The advantages of using data extensions over lists in Marketing Cloud, especially given the complex data needs outlined: * Add/Update Capability: Data extensions support add/update import activities, allowing for the nightly refresh of the customer data from the data warehouse without duplicating records. * Handling Large Data Volumes: Data extensions are more suitable for managing large volumes of data with numerous attributes, such as the scenario described with 5 million records and 40+ attributes.