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An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information: - Customer data (email address, first name, last name...). - Event registration (email address, event ID, event name, event type, venue ID...). - Venue details (venue ID, venue name, venue address...). - Payment details (email address, event ID, total paid...). The Company does not want to link everything in Contact Builder. Which are the two data sources that must be incorporated inside Contact Builder? Choose 2 answers.
Correct Answer: A,B
For the entertainment company's setup using Contact Builder and Journey Builder, the two data sources essential to incorporate are: * A. Customer Data: This is crucial because it includes basic customer identifiers such as email addresses, which are necessary for sending emails and personalizing communications. * B. Event Registration: This data is critical as it contains the event-specific details needed for the decision splits in the journey, such as event ID, event type, and event name, which will determine the content of emails, including dynamic venue details through AMPscript. These data sources ensure that the journeys can be personalized and targeted based on the customer's registered events, enhancing the relevance and effectiveness of the communications.