Consolidation Rate: The consolidation rate in Salesforce Data Cloud refers to the effectiveness of unifying records into a single profile. A low consolidation rate indicates that many records are not being successfully unified.
Matching Rules: Matching rules are critical in the identity resolution process. They define the criteria for identifying and merging duplicate records.
Solution:
* Increase Matching Rules: Adding more matching rules improves the system's ability to identify duplicate records. This includes matching on additional fields or using more sophisticated matching algorithms.
* Steps:
* Access the Identity Resolution settings in Data Cloud.
* Review the current matching rules.
* Add new rules that consider more fields such as phone number, address, or other unique identifiers.
Benefits:
* Improved Unification: Higher accuracy in matching and merging records, leading to a higher consolidation rate.
* Comprehensive Profiles: Enhanced customer profiles with consolidated data from multiple sources.
References:
* Salesforce Data Cloud Identity Resolution
* Salesforce Help: Matching Rules