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Question 25/86
Universal Containers (UC) uses the following Salesforce products:
Sales Cloud for customer management.
Marketing Cloud for marketing.
Einstein Analytics for business reporting.
UC occasionally gets a list of prospects from third-party source as comma-separated values (CSV) files for marketing purposes. Historically, UC would load contact Lead object in Salesforce and sync to Marketing Cloud to send marketing communications. The number of records in the Lead object has grown over time and has been consuming large amounts of storage in Sales Cloud, UC is looking for recommendations to reduce the storage and advice on how to optimize the marketing Cloud to send marketing communications. The number of records in the Lead object has grown over time and has been consuming large amounts of storage in Sales Cloud, UC is looking for recommendations to reduce the storage and advice on how to optimize the marketing process.
What should a data architect recommend to UC in order to immediately avoid storage issues in the future?
Sales Cloud for customer management.
Marketing Cloud for marketing.
Einstein Analytics for business reporting.
UC occasionally gets a list of prospects from third-party source as comma-separated values (CSV) files for marketing purposes. Historically, UC would load contact Lead object in Salesforce and sync to Marketing Cloud to send marketing communications. The number of records in the Lead object has grown over time and has been consuming large amounts of storage in Sales Cloud, UC is looking for recommendations to reduce the storage and advice on how to optimize the marketing Cloud to send marketing communications. The number of records in the Lead object has grown over time and has been consuming large amounts of storage in Sales Cloud, UC is looking for recommendations to reduce the storage and advice on how to optimize the marketing process.
What should a data architect recommend to UC in order to immediately avoid storage issues in the future?
Recent Comments (The most recent comments are at the top.)
Option A is recommended for several reasons:
1. **Reduced Storage Impact:** Directly loading contacts into Marketing Cloud helps in avoiding the storage impact on Sales Cloud. By bypassing the Lead object in Sales Cloud, you prevent the unnecessary growth of records in that object, ultimately reducing storage consumption.
2. **Efficient Marketing Process:** Loading contacts directly into Marketing Cloud streamlines the marketing process. It allows for more focused and optimized marketing communications without the need for unnecessary synchronization between Sales Cloud and Marketing Cloud.
3. **Reconciliation Process:** The recommendation includes implementing a reconciliation process to track prospects that convert to customers. This ensures data integrity and alignment between Sales and Marketing efforts, maintaining a cohesive view of customer interactions across platforms.
4. **Scalability:** This approach is more scalable as it avoids the limitations and potential storage constraints of the Lead object in Sales Cloud. It allows UC to handle a growing number of records efficiently.
In contrast, the other options either involve additional data storage or unnecessary sync processes, which could exacerbate storage issues over time or create complexities in managing prospect data....