CRT-251 Exam Dumps | Prospects at Cloud Kicks are exposed to many different marketing activities. In most cases, a combination

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Question 123/129

Prospects at Cloud Kicks are exposed to many different marketing activities. In most cases, a combination of several different activities result in a successful sale.
How should the consultant configure Salesforce to track which marketing activities influenced the customer to make a purchase?

A. Implement Customizable Campaign Influence.

B. Create a junction object between Campaign and Opportunity.

C. Use Surveys to request the information from the customer.

D. Make the Primary Campaign Source required.

Correct Answer: B

Creating a junction object between Campaign and Opportunity is the best way to track which marketing activities influenced a customer to make a purchase. This junction object will allow you to track the influence of multiple Campaigns on a single Opportunity, which can be used to gain insights into which Campaigns are most effective.

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