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Question 15/25

Universal Containers has a customer base of over 15,000 Accounts and 60,000 Contacts. The marketing manager wants to use the customer data for anupcoming new product launch but is concerned contacts may have moved to different companies.
What should a consultant recommend to ensure customer data is accurate?

A. Create a workflow rule for an account and contact owner to confirm contact data.

B. Use a data cleansing tool and the Stay-in-Touch feature of Salesforce to email contacts.

C. Use a data enrichment tool to verify account and contact data is up-to-date.

D. Create a workflow rule to mass email the contacts and capture any email bounces.

Recent Comments (The most recent comments are at the top.)

MANMINDER SINGH THAKUR - Feb 12, 2023

I agree with you Bluejunha, the answer should be C "Data enrichment tool"

bluejunha - Jan 06, 2023

I think right answer is C.
https://ascendix.com/blog/free-salesforce-data-cleansing-tools/
Stay-in-Touch feature has been retired.
https://help.salesforce.com/s/articleView?id=000382147&type=1

Question 15/25

Recent Comments (The most recent comments are at the top.)

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