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A merchant has reported that customers are seeing low stock items at the top of their search results, giving them a subpar customer experience and impacting conversion. How might this issue be resolved to ensure a better customer journey?
Correct Answer: C
To enhance the customer journey by managing the visibility of low stock items, setting an availability low ranking threshold in the Business Manager under Search Preferences is effective. This approach allows the site to dynamically adjust the ranking of products based on their stock levels. By lowering the search rank of items with low availability, customers will see products with better stock levels more prominently, which can improve the shopping experience and potentially increase conversion rates. This method is preferable to hiding out-of-stock items completely or boosting other attributes, as it subtly balances visibility without completely removing choices from the customer. This setup is managed directly in the Business Manager, making it easy to adjust as inventory levels and business strategies change.