* Foundation of Strategy: Defining a target audience is the first step in recruitment content marketing as it identifies the specific group of potential candidates the organization aims to attract.
* Tailored Content: Understanding the target audience allows for the creation of tailored content that resonates with their interests, values, and needs, increasing the effectiveness of recruitment efforts.
* Efficient Resource Allocation: It ensures that resources are used efficiently by focusing marketing efforts on the most relevant audience segments, thereby improving the return on investment.
* Strategic Alignment: This step aligns the recruitment marketing strategy with the organization's overall talent acquisition goals, ensuring that the right candidates are targeted and attracted.
References:
* SHRM-SCP Exam Content Outline
* SHRM guidelines on recruitment marketing and social media strategies