In a virtual team, especially one that is globally distributed, it is crucial for the project manager to establish clear communication protocols and expectations. This includes defining roles and responsibilities, setting up a workable schedule considering different time zones, and respecting cultural observances. This approach ensures that all team members are on the same page and can collaborate effectively, thereby fostering team building. References: PMBOK Guide - Sixth Edition, Section 10.3.2.1: Plan Communications Management