The project manager can use alternatives analysis and cost-benefit analysis to influence the client's decision to keep the project active. These are two tools or techniques that can help the project manager present different options and their implications to the client, and demonstrate the value and feasibility of the project.
Alternatives analysis is a technique that involves generating, comparing, and evaluating different possible courses of action in order to select the best one1. The project manager can use this technique to show the client the pros and cons of continuing or closing the project, and the impact of each option on the project objectives, scope, schedule, cost, quality, risk, and stakeholder satisfaction. The project manager can also propose alternative solutions or approaches that can address the client's concerns or issues, and explain how they can be implemented.
Cost-benefit analysis is a technique that involves comparing the expected costs and benefits of a project or an option to determine its economic viability and attractiveness2. The project manager can use this technique to show the client the return on investment (ROI) of the project, and how the benefits outweigh the costs. The project manager can also quantify the costs and benefits of different alternatives, and compare them to the baseline or the status quo. The project manager can also highlight the intangible or qualitative benefits of the project, such as customer satisfaction, reputation, social impact, or strategic alignment.
By using these two tools or techniques, the project manager can influence the client's decision to keep the project active by providing factual and rational information, appealing to the client's interests and values, and offering choices and flexibility.
: 1: Alternatives Analysis - Project Management Knowledge 2: Cost Benefit Analysis - Project Management Knowledge