Proper stakeholder identification is crucial in business analysis as stakeholders can significantly influence the project's success. If a business analyst fails to identify all relevant stakeholders, it can lead to incomplete requirements, missed opportunities, and unaddressed concerns, which may result in project delays, increased costs, and ultimately, a failure to deliver value to the business. Effective stakeholder engagement helps in leveraging opportunities and anticipating risks, thereby avoiding crises and reducing costs in the long term. Reference: The importance of stakeholder engagement and the potential consequences of inadequate stakeholder identification are discussed in the article "Golden Rules of Stakeholder Engagement in Business Analysis" 1. It emphasizes that organizations with higher stakeholder engagement are more likely to avoid crises and control operating costs, implying that the opposite could lead to increased costs and other negative outcomes.