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A brainstorming session is conducted to identify the research questions to be explored within an analytics project. During the brainstorming activity which of the following should happen?
Correct Answer: D
According to the Guide to Business Data Analytics, brainstorming is a technique used to generate a large number of ideas or questions in a short period of time1. The purpose of brainstorming is to encourage creativity and divergent thinking, not to evaluate or judge the ideas or questions. Therefore, participants should avoid critiquing suggested questions raised by the group, as this could inhibit the flow of ideas and discourage participation. The other options are not consistent with the principles of brainstorming, as they could limit the quantity or quality of the questions generated. References:1: Guide to Business Data Analytics, IIBA, 2020, p. 32.