Explanation
The "Client's Interest First" standard requires that Dealing Representatives act in the best interest of their clients and place their clients' interests before their own or their employer's interests. This means that they must provide clear, accurate, and complete information to their clients about the mutual funds they recommend, including the costs and fees associated with them and how they affect the investment performance. Presenting a fund's historical performance to anticipate its future return is misleading and does not serve the client's interest. Using a risk-based approach to select a mutual fund is part of the suitability assessment, but it does not necessarily put the client's interest first. Accurately documenting the KYC information is important for compliance purposes, but it does not ensure that the recommendation is in the client's best interest.
References: Canadian Investment Funds Course, Chapter 8: Suitability and Know Your Client1