CIPT Exam Dumps | What is the name of an alternative technique to counter the reduction in use of third-party cookies,

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IAPP.CIPT.v2024-09-19.q96
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Question 53/96

What is the name of an alternative technique to counter the reduction in use of third-party cookies, where web publishers may consider utilizing data cached by a browser and returned with a subsequent request from the same resource to track unique users?

A. Web beacon tracking.

B. Browser fingerprinting.

C. Entity tagging.

D. Canvas fingerprinting.

Correct Answer: B

Browser fingerprinting is a technique used to track users by collecting information about their browser and device characteristics, which are then used to create a unique identifier. This technique can be employed as an alternative to third-party cookies and can track users across different sessions and sites.

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