According to Article 8 of the GDPR, where the processing of personal data is based on consent and the offer of an information society service (ISS) is directly made to a child, the processing is lawful only if the child is at least 16 years old, or if the consent is given or authorised by the holder of parental responsibility over the child. The GDPR allows EU member states to lower the age threshold to a minimum of 13 years. The data controller must make reasonable efforts to verify that the consent is given or authorised by the holder of parental responsibility, taking into account available technology. An ISS is any service normally provided for remuneration, at a distance, by electronic means and at the individual request of a recipient of services. Examples of ISS include online marketplaces, social media platforms, and online games.
In this scenario, the company is offering an ISS to children, as the connected toys can talk and interact with children via the internet. The company is also processing personal data of the children, such as their voice, questions, preferences, and location. Therefore, the company must obtain parental consent for the use of the action figures before any data can be collected, unless the child is above the age threshold set by the relevant EU member state. The company must also inform the parents and the children about the nature and purpose of the data processing, the data transfers to South Africa, and the rights of the data subjects. The company must also ensure that the data processing is fair, lawful, transparent, and in accordance with the data protection principles and the children's best interests.
The other options are incorrect because:
A) The child cannot provide consent himself, regardless of the purpose of the data processing, unless he is above the age threshold set by the relevant EU member state. The GDPR does not make any distinction between data processing for marketing or non-marketing purposes when it comes to children's consent.
B) The company does not need to obtain written authorization from the supervisory authority to process children's data, as long as it complies with the GDPR requirements and obtains parental consent. The supervisory authority is the independent public authority responsible for monitoring the application of the GDPR in each EU member state, and it can intervene only in cases of non-compliance or complaints.
C) Consent for data collection cannot be implied through the parent's purchase of the action figure for the child. The GDPR requires that consent must be freely given, specific, informed, and unambiguous, and that it must be expressed by a clear affirmative action. The purchase of a product does not meet these criteria, and it does not indicate the parent's agreement to the data processing. Moreover, the packaging of the toy does not provide sufficient information about the data processing, nor does it mention that an internet connection is required.