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Please use the following to answer the next question: WonderkKids provides an online booking service for childcare. Wonderkids is based in France, but hosts its website through a company in Switzerland. As part of their service, WonderKids will pass all personal data provided to them to the childcare provider booked through their system. The type of personal data collected on the website includes the name of the person booking the childcare, address and contact details, as well as information about the children to be cared for including name, age, gender and health information. The privacy statement on Wonderkids' website states the following: "WonderkKids provides the information you disclose to us through this website to your childcare provider for scheduling and health and safety reasons. We may also use your and your child's personal information for our own legitimate business purposes and we employ a third-party website hosting company located in Switzerland to store the dat a. Any data stored on equipment located in Switzerland meets the European Commission provisions for guaranteeing adequate safeguards for you and your child's personal information. We will only share you and your child's personal information with businesses that we see as adding real value to you. By providing us with any personal data, you consent to its transfer to affiliated businesses and to send you promotional offers." "We may retain you and your child's personal information for no more than 28 days, at which point the data will be depersonalized, unless your personal information is being used for a legitimate business purpose beyond 28 days where it may be retained for up to 2 years." "We are processing you and your child's personal information with your consent. If you choose not to provide certain information to us, you may not be able to use our services. You have the right to: request access to you and your child's personal information; rectify or erase you or your child's personal information; the right to correction or erasure of you and/or your child's personal information; object to any processing of you and your child's personal information. You also have the right to complain to the supervisory authority about our data processing activities." What direct marketing information can WonderKids send by email without prior consent of the person booking the childcare?
Correct Answer: D
According to the ePrivacy Directive, which regulates direct electronic marketing in the EU, consent is generally required before sending marketing emails or texts. However, there is an exception known as the 'soft opt-in', which allows marketing emails or texts to be sent on an opt-out basis if the recipient's details were collected "in the context of the sale of a product or a service" and the marketing is for "similar products or services" provided by the same organisation12. Therefore, WonderKids can send direct marketing information by email without prior consent of the person booking the childcare, as long as the information is about similar products or services to those purchased from WonderKids, and the person is given a clear and easy way to opt out of receiving such emails. The other options are not allowed under the ePrivacy Directive, unless the person has given explicit consent to receive them. Reference: Free CIPP/E Study Guide, page 33, section 4.1.3 CIPP/E Certification, page 28, section 4.1.3 Cipp-e Study guides, Class notes & Summaries, page 39, section 4.1.3 Direct marketing rules and exceptions under the GDPR, paragraph 5 Marketing | ICO, section "What does the 'soft opt-in' mean?"