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Question 173/180

You wish to monitor the number of times your email marketing message was read. Which statistic will tell you this? Choose one of the following:

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Question List (180q)
Question 1: HOTSPOT Click in the screen below to sign up for the Digital...
Question 2: HOTSPOT Where would you click in the Google AdWords screen s...
Question 3: You wish your email marketing campaign to achieve a high ope...
Question 4: There is a range of tools available to support you in managi...
Question 5: HOTSPOT Where will you click in the Google Analytics screen ...
Question 6: HOTSPOT Click in the screen below to show your appreciation ...
Question 7: What term describes the process of collecting, measuring and...
Question 8: What is the term given to an instance of a page being loaded...
Question 9: You are just finalizing your new website and you have heard ...
Question 10: You understand you need to submit your App to the mobile App...
Question 11: Your CEO has asked you to set out some concrete business obj...
1 commentQuestion 12: HOTSPOT You need to know how many people are downloading the...
Question 13: You recognize the importance of creating articles and blog p...
Question 14: What functions do circles have within Google+? Choose one of...
Question 15: You understand there is a standard measure of the rate at wh...
Question 16: You are preparing your new Facebook ad. What does the number...
Question 17: HOTSPOT You wish to add a PowerPoint presentation to your pr...
Question 18: To optimize response rates for your email marketing messages...
Question 19: HOTSPOT Where would you click in the screen shown in order t...
Question 20: HOTSPOT Where would you click in the screen shown to select ...
Question 21: What is the set of standards for Smartphones that use radio ...
Question 22: Split testing allows you to test user response rates to diff...
Question 23: What is going on in the screen shown below? Choose one of th...
Question 24: You wish to check how different email marketing campaign ver...
Question 25: You have just posted a new product photo online for your fol...
Question 26: DRAG DROP Match the social media platform on the left with t...
Question 27: What is the term given to ads that are generally placed betw...
Question 28: HOTSPOT Where would you first click in the Google Analytics ...
Question 29: You are about to develop your first PPC Campaign. What will ...
Question 30: What does retargeting mean? Choose one of the following: Exh...
Question 31: DRAG DROP You want to adopt an appropriate communication sty...
Question 32: HOTSPOT You wish to analyze your Facebook Ads campaign in mo...
Question 33: Implementing Search Engine Optimization (SEO) involves two k...
Question 34: HOTSPOT Click in the LinkedIn screen shown in order to begin...
Question 35: You understand that segmentation in email marketing is impor...
Question 36: HOTSPOT Where will you first click in the Google Analytics s...
Question 37: You are keen to understand more about how social sharing is ...
Question 38: Web spiders carry out a key function within search. What is ...
Question 39: You have heard about the concept of a media plan for a displ...
Question 40: It has been said that effective digital marketing is concern...
Question 41: Abbreviated mobile phone numbers are used to receive texts i...
Question 42: One of the primary digital marketing channels is digital dis...
Question 43: You wish to have your product name display as the primary se...
Question 44: Consumers have rights in terms of any information collected ...
Question 45: Select TWO business goals for social media from the list bel...
Question 46: HOTSPOT Click on the appropriate link within the Google AdWo...
Question 47: You are viewing a highly successful video based ad campaign ...
Question 48: You understand there is a valuable metric which measures the...
Question 49: Which of the following will help with delivery rates across ...
Question 50: HOTSPOT Click in the Facebook screen shown to begin adding a...
Question 51: What is the name given to the series of pages leading to the...
Question 52: HOTSPOT You are working on a Product Launch event within Fac...
Question 53: What is a newsfeed story within Facebook that advertisers ca...
Question 54: With traditional marketing, the communication with customers...
Question 55: What do Google Webmaster Tools allow website owners to see? ...
Question 56: HOTSPOT You are preparing your new Facebook ad. Click in the...
Question 57: You have been attempting to build an audience persona and ha...
Question 58: You have heard about the term 'tenancy' in online advertisin...
Question 59: What kind of coding script executes to make Google Analytics...
Question 60: Mobile marketing is not based on the traditional "interrupti...
Question 61: HOTSPOT You have just set up a new Twitter account. Where wo...
Question 62: The percentage of times a phrase appears on a webpage relati...
Question 63: HOTSPOT You wish to share the Audience Overview report inter...
Question 64: HOTSPOT You are in the process of creating a Brochure Downlo...
Question 65: HOTSPOT Your Manager has asked you to prepare a localization...
Question 66: You have heard that Google operates the _______ ______ to al...
Question 67: Traditional marketing is sometimes characterized as a broadc...
Question 68: HOTSPOT You own a Smartphone. Click in the screen below to a...
Question 69: What factors do email filters screen incoming email messages...
Question 70: HOTSPOT Where would you click in the screen shown to begin s...
Question 71: You have heard about the term frequency cap. What does it me...
Question 72: Which one of the following will help you develop and operate...
Question 73: Which one of the following is the name for the sensor in a m...
Question 74: Twitter has some advanced search features to help you identi...
Question 75: Recently there has been significant mentions about one of yo...
Question 76: HOTSPOT Click in the Facebook screen shown below in order to...
Question 77: HOTSPOT Where would you first click in the Google Analytics ...
Question 78: HOTSPOT The Head of Marketing has asked you to consider a pl...
Question 79: You have been preparing the latest Digital Marketing Strateg...
Question 80: Google decides the ranking for your website based predominan...
Question 81: You are considering the tone and style to adopt for the upco...
Question 82: You have learned about some downsides with display advertisi...
Question 83: There are tools available to help you research ad publishers...
Question 84: What are ads that increase in size on "mouse over" called? C...
Question 85: Deciding how much to pay within an ad campaign is part of th...
Question 86: Which one of the following is considered as the first step i...
Question 87: Your latest digital marketing campaign is targeted across a ...
Question 88: HOTSPOT You wish to create a LinkedIn Company page. Where wo...
Question 89: Which of the following will NOT adversely affect your link b...
Question 90: What are the two complementary component aspects to Search E...
Question 91: What activity is illustrated in the Google screen shown belo...
Question 92: HOTSPOT Where would you click in the Google Analytics screen...
Question 93: What is happening in the Google AdWords screen shown below? ...
Question 94: You have been running some promotions using NFC technology. ...
Question 95: HOTSPOT You wish to assign a monetary value for the 'Promoti...
Question 96: HOTSPOT You have selected a horizontal LinkedIn follow butto...
Question 97: You are reviewing your ad within a newly created Ad Group. W...
Question 98: HOTSPOT Where would you first click in the Google Analytics ...
Question 99: What is the pricing approach with Twitter Promoted Tweets ca...
Question 100: View the illustration shown and identify the ad format indic...
Question 101: Which one of the following would NOT be considered as a typi...
Question 102: Short Message Service (SMS) relies on a character limit. Wha...
Question 103: Which one of the below does NOT provide a mobile App platfor...
Question 104: HOTSPOT Click in the screen below to begin adding a social p...
Question 105: What is the main value of Page Like stories? Choose one of t...
Question 106: Select the two Facebook Contests from the options below:...
Question 107: Which one of the following is a factor that does NOT impact ...
Question 108: What does the following illustration show? Choose one of the...
Question 109: You wish to check how effective an individual ad has been. W...
Question 110: What is a scheduled plan incorporating the social media upda...
Question 111: What is the structured, systematic process that involves del...
Question 112: In order to manage your email marketing campaign you wish to...
Question 113: Which of the following is a popular third party storefront a...
Question 114: Which one of the following describes the three main elements...
Question 115: You are about to perform some research about what your targe...
Question 116: Which one of the following would be considered as a traditio...
Question 117: Facebook makes a statistical tool available to business user...
Question 118: There are a number of elements in the Digital Marketing Inst...
Question 119: Digital marketing channels often __________ consumers from s...
Question 120: What do Keyword Research Tools provide information about? Ch...
Question 121: What is the general description for advertising that incorpo...
Question 122: You wish to collect email marketing contact details at a ran...
Question 123: Which digital marketing tactic commonly makes use of the 'ta...
Question 124: What is the practice of setting your ad copy to change based...
Question 125: You wish to make the most of your email marketing campaign. ...
Question 126: You wish to engage with the subscribers to your email market...
Question 127: What is the term used to describe a concise and direct instr...
Question 128: Which one of the following is NOT considered to be a strengt...
Question 129: As end users engage with their email client they often apply...
Question 130: Which of the following criteria would you apply when choosin...
Question 131: "Digital Marketing heralds a new departure for marketing tod...
Question 132: Which digital marketing tactic develops engagement with the ...
Question 133: What does the term CPA refer to? Choose one of the following...
Question 134: DRAG DROP Match the device with its KEY characteristic using...
Question 135: You have heard that there are risks with mobile marketing ca...
Question 136: Unsolicited email is also known as _________ . Choose one of...
Question 137: Which one of the following is NOT considered as a primary di...
Question 138: Which system will help with the analytics for email marketin...
Question 139: Select two steps from the Digital Marketing Institute's Digi...
Question 140: Google has a formal measure to indicate the relevance and co...
Question 141: HOTSPOT Where would you first click in the Google Analytics ...
Question 142: Electronic privacy regulations provide that ________________...
Question 143: Complete the sentence by selecting one from the following. A...
Question 144: HOTSPOT You wish to record where the impact of pre-Christmas...
Question 145: With mobile marketing, an explicit opt-in to messages should...
Question 146: After the event you wish attendees to add their own details ...
Question 147: What is illustrated by the graph shown? (Exhibit) Choose one...
Question 148: The process of refining your website so that it will be inde...
Question 149: You maintain an email subscriber database for your organizat...
Question 150: HOTSPOT You are preparing your new Facebook ad. Click in the...
Question 151: A _____ can store information about which web pages a user v...
Question 152: HOTSPOT Below is shown a range of web analytics products. Cl...
Question 153: There are tools available to allow you see how a site render...
Question 154: What does a search reveal about the person searching? Choose...
Question 155: Twitter has a way to help you organize contacts and their Tw...
Question 156: What communications symbol is shown below? Exhibit: (Exhibit...
Question 157: Digital Marketing campaigns are often based on a process seq...
Question 158: In digital display you have heard about split testing. What ...
Question 159: You are keen to know how social interaction is driven by you...
Question 160: HOTSPOT Click in the Google Analytics screen shown in order ...
Question 161: An end-user's email inbox is a personal space. With this in ...
Question 162: You wish to apply a Phrase Match attribute for your PPC camp...
Question 163: What do internal links within your website assist with? Choo...
Question 164: Emergent digital technologies have been characterized as dis...
Question 165: HOTSPOT You want to adjust the admin roles for the Digital M...
Question 166: Paying for advertising only after the user clicks on the ad ...
Question 167: HOTSPOT Click in the relevant area of the LinkedIn screen be...
Question 168: HOTSPOT Which tab will you first click on within the Google ...
Question 169: What is an ad impression? Choose one of the following:...
Question 170: HOTSPOT Where will you first click in the Google AdWords scr...
Question 171: HOTSPOT You are about to search for a specific group on Link...
Question 172: Your boss has asked you to evaluate the keywords currently i...
Question 173: You wish to monitor the number of times your email marketing...
Question 174: HOTSPOT Click in the screen shown to select the feature that...
Question 175: Which one of the following is the name for a camera-based ap...
Question 176: You are carrying out offsite optimization on your website. W...
Question 177: What does the term 'frequency' refer to in email marketing? ...
Question 178: HOTSPOT Where would you click next in the screen shown in or...
Question 179: Which marketing domain do technologies such as Bluetooth, QR...
Question 180: What is the term used to describe when a customer arrives at...