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Question 12/180
HOTSPOT
You need to know how many people are downloading the course brochure each month. Click in the screen shown within Google Analytics in order to begin configuring this metric.
Hot Area:
You need to know how many people are downloading the course brochure each month. Click in the screen shown within Google Analytics in order to begin configuring this metric.
Hot Area:
Correct Answer:
- Question List (180q)
- Question 1: HOTSPOT Click in the screen below to sign up for the Digital...
- Question 2: HOTSPOT Where would you click in the Google AdWords screen s...
- Question 3: You wish your email marketing campaign to achieve a high ope...
- Question 4: There is a range of tools available to support you in managi...
- Question 5: HOTSPOT Where will you click in the Google Analytics screen ...
- Question 6: HOTSPOT Click in the screen below to show your appreciation ...
- Question 7: What term describes the process of collecting, measuring and...
- Question 8: What is the term given to an instance of a page being loaded...
- Question 9: You are just finalizing your new website and you have heard ...
- Question 10: You understand you need to submit your App to the mobile App...
- Question 11: Your CEO has asked you to set out some concrete business obj...
- 1 commentQuestion 12: HOTSPOT You need to know how many people are downloading the...
- Question 13: You recognize the importance of creating articles and blog p...
- Question 14: What functions do circles have within Google+? Choose one of...
- Question 15: You understand there is a standard measure of the rate at wh...
- Question 16: You are preparing your new Facebook ad. What does the number...
- Question 17: HOTSPOT You wish to add a PowerPoint presentation to your pr...
- Question 18: To optimize response rates for your email marketing messages...
- Question 19: HOTSPOT Where would you click in the screen shown in order t...
- Question 20: HOTSPOT Where would you click in the screen shown to select ...
- Question 21: What is the set of standards for Smartphones that use radio ...
- Question 22: Split testing allows you to test user response rates to diff...
- Question 23: What is going on in the screen shown below? Choose one of th...
- Question 24: You wish to check how different email marketing campaign ver...
- Question 25: You have just posted a new product photo online for your fol...
- Question 26: DRAG DROP Match the social media platform on the left with t...
- Question 27: What is the term given to ads that are generally placed betw...
- Question 28: HOTSPOT Where would you first click in the Google Analytics ...
- Question 29: You are about to develop your first PPC Campaign. What will ...
- Question 30: What does retargeting mean? Choose one of the following: Exh...
- Question 31: DRAG DROP You want to adopt an appropriate communication sty...
- Question 32: HOTSPOT You wish to analyze your Facebook Ads campaign in mo...
- Question 33: Implementing Search Engine Optimization (SEO) involves two k...
- Question 34: HOTSPOT Click in the LinkedIn screen shown in order to begin...
- Question 35: You understand that segmentation in email marketing is impor...
- Question 36: HOTSPOT Where will you first click in the Google Analytics s...
- Question 37: You are keen to understand more about how social sharing is ...
- Question 38: Web spiders carry out a key function within search. What is ...
- Question 39: You have heard about the concept of a media plan for a displ...
- Question 40: It has been said that effective digital marketing is concern...
- Question 41: Abbreviated mobile phone numbers are used to receive texts i...
- Question 42: One of the primary digital marketing channels is digital dis...
- Question 43: You wish to have your product name display as the primary se...
- Question 44: Consumers have rights in terms of any information collected ...
- Question 45: Select TWO business goals for social media from the list bel...
- Question 46: HOTSPOT Click on the appropriate link within the Google AdWo...
- Question 47: You are viewing a highly successful video based ad campaign ...
- Question 48: You understand there is a valuable metric which measures the...
- Question 49: Which of the following will help with delivery rates across ...
- Question 50: HOTSPOT Click in the Facebook screen shown to begin adding a...
- Question 51: What is the name given to the series of pages leading to the...
- Question 52: HOTSPOT You are working on a Product Launch event within Fac...
- Question 53: What is a newsfeed story within Facebook that advertisers ca...
- Question 54: With traditional marketing, the communication with customers...
- Question 55: What do Google Webmaster Tools allow website owners to see? ...
- Question 56: HOTSPOT You are preparing your new Facebook ad. Click in the...
- Question 57: You have been attempting to build an audience persona and ha...
- Question 58: You have heard about the term 'tenancy' in online advertisin...
- Question 59: What kind of coding script executes to make Google Analytics...
- Question 60: Mobile marketing is not based on the traditional "interrupti...
- Question 61: HOTSPOT You have just set up a new Twitter account. Where wo...
- Question 62: The percentage of times a phrase appears on a webpage relati...
- Question 63: HOTSPOT You wish to share the Audience Overview report inter...
- Question 64: HOTSPOT You are in the process of creating a Brochure Downlo...
- Question 65: HOTSPOT Your Manager has asked you to prepare a localization...
- Question 66: You have heard that Google operates the _______ ______ to al...
- Question 67: Traditional marketing is sometimes characterized as a broadc...
- Question 68: HOTSPOT You own a Smartphone. Click in the screen below to a...
- Question 69: What factors do email filters screen incoming email messages...
- Question 70: HOTSPOT Where would you click in the screen shown to begin s...
- Question 71: You have heard about the term frequency cap. What does it me...
- Question 72: Which one of the following will help you develop and operate...
- Question 73: Which one of the following is the name for the sensor in a m...
- Question 74: Twitter has some advanced search features to help you identi...
- Question 75: Recently there has been significant mentions about one of yo...
- Question 76: HOTSPOT Click in the Facebook screen shown below in order to...
- Question 77: HOTSPOT Where would you first click in the Google Analytics ...
- Question 78: HOTSPOT The Head of Marketing has asked you to consider a pl...
- Question 79: You have been preparing the latest Digital Marketing Strateg...
- Question 80: Google decides the ranking for your website based predominan...
- Question 81: You are considering the tone and style to adopt for the upco...
- Question 82: You have learned about some downsides with display advertisi...
- Question 83: There are tools available to help you research ad publishers...
- Question 84: What are ads that increase in size on "mouse over" called? C...
- Question 85: Deciding how much to pay within an ad campaign is part of th...
- Question 86: Which one of the following is considered as the first step i...
- Question 87: Your latest digital marketing campaign is targeted across a ...
- Question 88: HOTSPOT You wish to create a LinkedIn Company page. Where wo...
- Question 89: Which of the following will NOT adversely affect your link b...
- Question 90: What are the two complementary component aspects to Search E...
- Question 91: What activity is illustrated in the Google screen shown belo...
- Question 92: HOTSPOT Where would you click in the Google Analytics screen...
- Question 93: What is happening in the Google AdWords screen shown below? ...
- Question 94: You have been running some promotions using NFC technology. ...
- Question 95: HOTSPOT You wish to assign a monetary value for the 'Promoti...
- Question 96: HOTSPOT You have selected a horizontal LinkedIn follow butto...
- Question 97: You are reviewing your ad within a newly created Ad Group. W...
- Question 98: HOTSPOT Where would you first click in the Google Analytics ...
- Question 99: What is the pricing approach with Twitter Promoted Tweets ca...
- Question 100: View the illustration shown and identify the ad format indic...
- Question 101: Which one of the following would NOT be considered as a typi...
- Question 102: Short Message Service (SMS) relies on a character limit. Wha...
- Question 103: Which one of the below does NOT provide a mobile App platfor...
- Question 104: HOTSPOT Click in the screen below to begin adding a social p...
- Question 105: What is the main value of Page Like stories? Choose one of t...
- Question 106: Select the two Facebook Contests from the options below:...
- Question 107: Which one of the following is a factor that does NOT impact ...
- Question 108: What does the following illustration show? Choose one of the...
- Question 109: You wish to check how effective an individual ad has been. W...
- Question 110: What is a scheduled plan incorporating the social media upda...
- Question 111: What is the structured, systematic process that involves del...
- Question 112: In order to manage your email marketing campaign you wish to...
- Question 113: Which of the following is a popular third party storefront a...
- Question 114: Which one of the following describes the three main elements...
- Question 115: You are about to perform some research about what your targe...
- Question 116: Which one of the following would be considered as a traditio...
- Question 117: Facebook makes a statistical tool available to business user...
- Question 118: There are a number of elements in the Digital Marketing Inst...
- Question 119: Digital marketing channels often __________ consumers from s...
- Question 120: What do Keyword Research Tools provide information about? Ch...
- Question 121: What is the general description for advertising that incorpo...
- Question 122: You wish to collect email marketing contact details at a ran...
- Question 123: Which digital marketing tactic commonly makes use of the 'ta...
- Question 124: What is the practice of setting your ad copy to change based...
- Question 125: You wish to make the most of your email marketing campaign. ...
- Question 126: You wish to engage with the subscribers to your email market...
- Question 127: What is the term used to describe a concise and direct instr...
- Question 128: Which one of the following is NOT considered to be a strengt...
- Question 129: As end users engage with their email client they often apply...
- Question 130: Which of the following criteria would you apply when choosin...
- Question 131: "Digital Marketing heralds a new departure for marketing tod...
- Question 132: Which digital marketing tactic develops engagement with the ...
- Question 133: What does the term CPA refer to? Choose one of the following...
- Question 134: DRAG DROP Match the device with its KEY characteristic using...
- Question 135: You have heard that there are risks with mobile marketing ca...
- Question 136: Unsolicited email is also known as _________ . Choose one of...
- Question 137: Which one of the following is NOT considered as a primary di...
- Question 138: Which system will help with the analytics for email marketin...
- Question 139: Select two steps from the Digital Marketing Institute's Digi...
- Question 140: Google has a formal measure to indicate the relevance and co...
- Question 141: HOTSPOT Where would you first click in the Google Analytics ...
- Question 142: Electronic privacy regulations provide that ________________...
- Question 143: Complete the sentence by selecting one from the following. A...
- Question 144: HOTSPOT You wish to record where the impact of pre-Christmas...
- Question 145: With mobile marketing, an explicit opt-in to messages should...
- Question 146: After the event you wish attendees to add their own details ...
- Question 147: What is illustrated by the graph shown? (Exhibit) Choose one...
- Question 148: The process of refining your website so that it will be inde...
- Question 149: You maintain an email subscriber database for your organizat...
- Question 150: HOTSPOT You are preparing your new Facebook ad. Click in the...
- Question 151: A _____ can store information about which web pages a user v...
- Question 152: HOTSPOT Below is shown a range of web analytics products. Cl...
- Question 153: There are tools available to allow you see how a site render...
- Question 154: What does a search reveal about the person searching? Choose...
- Question 155: Twitter has a way to help you organize contacts and their Tw...
- Question 156: What communications symbol is shown below? Exhibit: (Exhibit...
- Question 157: Digital Marketing campaigns are often based on a process seq...
- Question 158: In digital display you have heard about split testing. What ...
- Question 159: You are keen to know how social interaction is driven by you...
- Question 160: HOTSPOT Click in the Google Analytics screen shown in order ...
- Question 161: An end-user's email inbox is a personal space. With this in ...
- Question 162: You wish to apply a Phrase Match attribute for your PPC camp...
- Question 163: What do internal links within your website assist with? Choo...
- Question 164: Emergent digital technologies have been characterized as dis...
- Question 165: HOTSPOT You want to adjust the admin roles for the Digital M...
- Question 166: Paying for advertising only after the user clicks on the ad ...
- Question 167: HOTSPOT Click in the relevant area of the LinkedIn screen be...
- Question 168: HOTSPOT Which tab will you first click on within the Google ...
- Question 169: What is an ad impression? Choose one of the following:...
- Question 170: HOTSPOT Where will you first click in the Google AdWords scr...
- Question 171: HOTSPOT You are about to search for a specific group on Link...
- Question 172: Your boss has asked you to evaluate the keywords currently i...
- Question 173: You wish to monitor the number of times your email marketing...
- Question 174: HOTSPOT Click in the screen shown to select the feature that...
- Question 175: Which one of the following is the name for a camera-based ap...
- Question 176: You are carrying out offsite optimization on your website. W...
- Question 177: What does the term 'frequency' refer to in email marketing? ...
- Question 178: HOTSPOT Where would you click next in the screen shown in or...
- Question 179: Which marketing domain do technologies such as Bluetooth, QR...
- Question 180: What is the term used to describe when a customer arrives at...
Recent Comments (The most recent comments are at the top.)
I believe that this should be in Goals, not in User management