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Question 106/180
Select the two Facebook Contests from the options below:
Correct Answer: A,B
Explanation/Reference:
Explanation:
Explanation:
- Question List (180q)
- Question 1: HOTSPOT Click in the screen below to sign up for the Digital...
- Question 2: HOTSPOT Where would you click in the Google AdWords screen s...
- Question 3: You wish your email marketing campaign to achieve a high ope...
- Question 4: There is a range of tools available to support you in managi...
- Question 5: HOTSPOT Where will you click in the Google Analytics screen ...
- Question 6: HOTSPOT Click in the screen below to show your appreciation ...
- Question 7: What term describes the process of collecting, measuring and...
- Question 8: What is the term given to an instance of a page being loaded...
- Question 9: You are just finalizing your new website and you have heard ...
- Question 10: You understand you need to submit your App to the mobile App...
- Question 11: Your CEO has asked you to set out some concrete business obj...
- 1 commentQuestion 12: HOTSPOT You need to know how many people are downloading the...
- Question 13: You recognize the importance of creating articles and blog p...
- Question 14: What functions do circles have within Google+? Choose one of...
- Question 15: You understand there is a standard measure of the rate at wh...
- Question 16: You are preparing your new Facebook ad. What does the number...
- Question 17: HOTSPOT You wish to add a PowerPoint presentation to your pr...
- Question 18: To optimize response rates for your email marketing messages...
- Question 19: HOTSPOT Where would you click in the screen shown in order t...
- Question 20: HOTSPOT Where would you click in the screen shown to select ...
- Question 21: What is the set of standards for Smartphones that use radio ...
- Question 22: Split testing allows you to test user response rates to diff...
- Question 23: What is going on in the screen shown below? Choose one of th...
- Question 24: You wish to check how different email marketing campaign ver...
- Question 25: You have just posted a new product photo online for your fol...
- Question 26: DRAG DROP Match the social media platform on the left with t...
- Question 27: What is the term given to ads that are generally placed betw...
- Question 28: HOTSPOT Where would you first click in the Google Analytics ...
- Question 29: You are about to develop your first PPC Campaign. What will ...
- Question 30: What does retargeting mean? Choose one of the following: Exh...
- Question 31: DRAG DROP You want to adopt an appropriate communication sty...
- Question 32: HOTSPOT You wish to analyze your Facebook Ads campaign in mo...
- Question 33: Implementing Search Engine Optimization (SEO) involves two k...
- Question 34: HOTSPOT Click in the LinkedIn screen shown in order to begin...
- Question 35: You understand that segmentation in email marketing is impor...
- Question 36: HOTSPOT Where will you first click in the Google Analytics s...
- Question 37: You are keen to understand more about how social sharing is ...
- Question 38: Web spiders carry out a key function within search. What is ...
- Question 39: You have heard about the concept of a media plan for a displ...
- Question 40: It has been said that effective digital marketing is concern...
- Question 41: Abbreviated mobile phone numbers are used to receive texts i...
- Question 42: One of the primary digital marketing channels is digital dis...
- Question 43: You wish to have your product name display as the primary se...
- Question 44: Consumers have rights in terms of any information collected ...
- Question 45: Select TWO business goals for social media from the list bel...
- Question 46: HOTSPOT Click on the appropriate link within the Google AdWo...
- Question 47: You are viewing a highly successful video based ad campaign ...
- Question 48: You understand there is a valuable metric which measures the...
- Question 49: Which of the following will help with delivery rates across ...
- Question 50: HOTSPOT Click in the Facebook screen shown to begin adding a...
- Question 51: What is the name given to the series of pages leading to the...
- Question 52: HOTSPOT You are working on a Product Launch event within Fac...
- Question 53: What is a newsfeed story within Facebook that advertisers ca...
- Question 54: With traditional marketing, the communication with customers...
- Question 55: What do Google Webmaster Tools allow website owners to see? ...
- Question 56: HOTSPOT You are preparing your new Facebook ad. Click in the...
- Question 57: You have been attempting to build an audience persona and ha...
- Question 58: You have heard about the term 'tenancy' in online advertisin...
- Question 59: What kind of coding script executes to make Google Analytics...
- Question 60: Mobile marketing is not based on the traditional "interrupti...
- Question 61: HOTSPOT You have just set up a new Twitter account. Where wo...
- Question 62: The percentage of times a phrase appears on a webpage relati...
- Question 63: HOTSPOT You wish to share the Audience Overview report inter...
- Question 64: HOTSPOT You are in the process of creating a Brochure Downlo...
- Question 65: HOTSPOT Your Manager has asked you to prepare a localization...
- Question 66: You have heard that Google operates the _______ ______ to al...
- Question 67: Traditional marketing is sometimes characterized as a broadc...
- Question 68: HOTSPOT You own a Smartphone. Click in the screen below to a...
- Question 69: What factors do email filters screen incoming email messages...
- Question 70: HOTSPOT Where would you click in the screen shown to begin s...
- Question 71: You have heard about the term frequency cap. What does it me...
- Question 72: Which one of the following will help you develop and operate...
- Question 73: Which one of the following is the name for the sensor in a m...
- Question 74: Twitter has some advanced search features to help you identi...
- Question 75: Recently there has been significant mentions about one of yo...
- Question 76: HOTSPOT Click in the Facebook screen shown below in order to...
- Question 77: HOTSPOT Where would you first click in the Google Analytics ...
- Question 78: HOTSPOT The Head of Marketing has asked you to consider a pl...
- Question 79: You have been preparing the latest Digital Marketing Strateg...
- Question 80: Google decides the ranking for your website based predominan...
- Question 81: You are considering the tone and style to adopt for the upco...
- Question 82: You have learned about some downsides with display advertisi...
- Question 83: There are tools available to help you research ad publishers...
- Question 84: What are ads that increase in size on "mouse over" called? C...
- Question 85: Deciding how much to pay within an ad campaign is part of th...
- Question 86: Which one of the following is considered as the first step i...
- Question 87: Your latest digital marketing campaign is targeted across a ...
- Question 88: HOTSPOT You wish to create a LinkedIn Company page. Where wo...
- Question 89: Which of the following will NOT adversely affect your link b...
- Question 90: What are the two complementary component aspects to Search E...
- Question 91: What activity is illustrated in the Google screen shown belo...
- Question 92: HOTSPOT Where would you click in the Google Analytics screen...
- Question 93: What is happening in the Google AdWords screen shown below? ...
- Question 94: You have been running some promotions using NFC technology. ...
- Question 95: HOTSPOT You wish to assign a monetary value for the 'Promoti...
- Question 96: HOTSPOT You have selected a horizontal LinkedIn follow butto...
- Question 97: You are reviewing your ad within a newly created Ad Group. W...
- Question 98: HOTSPOT Where would you first click in the Google Analytics ...
- Question 99: What is the pricing approach with Twitter Promoted Tweets ca...
- Question 100: View the illustration shown and identify the ad format indic...
- Question 101: Which one of the following would NOT be considered as a typi...
- Question 102: Short Message Service (SMS) relies on a character limit. Wha...
- Question 103: Which one of the below does NOT provide a mobile App platfor...
- Question 104: HOTSPOT Click in the screen below to begin adding a social p...
- Question 105: What is the main value of Page Like stories? Choose one of t...
- Question 106: Select the two Facebook Contests from the options below:...
- Question 107: Which one of the following is a factor that does NOT impact ...
- Question 108: What does the following illustration show? Choose one of the...
- Question 109: You wish to check how effective an individual ad has been. W...
- Question 110: What is a scheduled plan incorporating the social media upda...
- Question 111: What is the structured, systematic process that involves del...
- Question 112: In order to manage your email marketing campaign you wish to...
- Question 113: Which of the following is a popular third party storefront a...
- Question 114: Which one of the following describes the three main elements...
- Question 115: You are about to perform some research about what your targe...
- Question 116: Which one of the following would be considered as a traditio...
- Question 117: Facebook makes a statistical tool available to business user...
- Question 118: There are a number of elements in the Digital Marketing Inst...
- Question 119: Digital marketing channels often __________ consumers from s...
- Question 120: What do Keyword Research Tools provide information about? Ch...
- Question 121: What is the general description for advertising that incorpo...
- Question 122: You wish to collect email marketing contact details at a ran...
- Question 123: Which digital marketing tactic commonly makes use of the 'ta...
- Question 124: What is the practice of setting your ad copy to change based...
- Question 125: You wish to make the most of your email marketing campaign. ...
- Question 126: You wish to engage with the subscribers to your email market...
- Question 127: What is the term used to describe a concise and direct instr...
- Question 128: Which one of the following is NOT considered to be a strengt...
- Question 129: As end users engage with their email client they often apply...
- Question 130: Which of the following criteria would you apply when choosin...
- Question 131: "Digital Marketing heralds a new departure for marketing tod...
- Question 132: Which digital marketing tactic develops engagement with the ...
- Question 133: What does the term CPA refer to? Choose one of the following...
- Question 134: DRAG DROP Match the device with its KEY characteristic using...
- Question 135: You have heard that there are risks with mobile marketing ca...
- Question 136: Unsolicited email is also known as _________ . Choose one of...
- Question 137: Which one of the following is NOT considered as a primary di...
- Question 138: Which system will help with the analytics for email marketin...
- Question 139: Select two steps from the Digital Marketing Institute's Digi...
- Question 140: Google has a formal measure to indicate the relevance and co...
- Question 141: HOTSPOT Where would you first click in the Google Analytics ...
- Question 142: Electronic privacy regulations provide that ________________...
- Question 143: Complete the sentence by selecting one from the following. A...
- Question 144: HOTSPOT You wish to record where the impact of pre-Christmas...
- Question 145: With mobile marketing, an explicit opt-in to messages should...
- Question 146: After the event you wish attendees to add their own details ...
- Question 147: What is illustrated by the graph shown? (Exhibit) Choose one...
- Question 148: The process of refining your website so that it will be inde...
- Question 149: You maintain an email subscriber database for your organizat...
- Question 150: HOTSPOT You are preparing your new Facebook ad. Click in the...
- Question 151: A _____ can store information about which web pages a user v...
- Question 152: HOTSPOT Below is shown a range of web analytics products. Cl...
- Question 153: There are tools available to allow you see how a site render...
- Question 154: What does a search reveal about the person searching? Choose...
- Question 155: Twitter has a way to help you organize contacts and their Tw...
- Question 156: What communications symbol is shown below? Exhibit: (Exhibit...
- Question 157: Digital Marketing campaigns are often based on a process seq...
- Question 158: In digital display you have heard about split testing. What ...
- Question 159: You are keen to know how social interaction is driven by you...
- Question 160: HOTSPOT Click in the Google Analytics screen shown in order ...
- Question 161: An end-user's email inbox is a personal space. With this in ...
- Question 162: You wish to apply a Phrase Match attribute for your PPC camp...
- Question 163: What do internal links within your website assist with? Choo...
- Question 164: Emergent digital technologies have been characterized as dis...
- Question 165: HOTSPOT You want to adjust the admin roles for the Digital M...
- Question 166: Paying for advertising only after the user clicks on the ad ...
- Question 167: HOTSPOT Click in the relevant area of the LinkedIn screen be...
- Question 168: HOTSPOT Which tab will you first click on within the Google ...
- Question 169: What is an ad impression? Choose one of the following:...
- Question 170: HOTSPOT Where will you first click in the Google AdWords scr...
- Question 171: HOTSPOT You are about to search for a specific group on Link...
- Question 172: Your boss has asked you to evaluate the keywords currently i...
- Question 173: You wish to monitor the number of times your email marketing...
- Question 174: HOTSPOT Click in the screen shown to select the feature that...
- Question 175: Which one of the following is the name for a camera-based ap...
- Question 176: You are carrying out offsite optimization on your website. W...
- Question 177: What does the term 'frequency' refer to in email marketing? ...
- Question 178: HOTSPOT Where would you click next in the screen shown in or...
- Question 179: Which marketing domain do technologies such as Bluetooth, QR...
- Question 180: What is the term used to describe when a customer arrives at...
