200-101 Exam Dumps | An analyst reviews Conversion Lift test results mid-flight and has the option to take action immediately.

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Question 16/21

An analyst reviews Conversion Lift test results mid-flight and has the option to take action immediately. The conversion cycle for this advertiser is 14 days, and the advertiser is running a multi-cell Conversion Lift test with equal budgets between both cells:
* Strategy A: Auction buying; Automatic Placements
* Strategy B: Auction buying; Facebook News Feed only
After the first day, the results are as follows:
* Strategy A: Automatic Placements: 12 conversions
* Strategy B: Facebook News Feed only: 14 conversions
What should the analyst recommend?

A. Wait until the test is completed before taking any action

B. Shift budget toward strategy B to boost conversions

C. Wait until the mid-point of the test before taking any action

D. Stop the campaign due to low conversions

Correct Answer: B

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