200-101 Exam Dumps | An advertiser obtains a p-value of 0.20 after a matched pairs multi-cell experiment. The objective was

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Question 13/21

An advertiser obtains a p-value of 0.20 after a matched pairs multi-cell experiment. The objective was to measure whether advertising strategy A generated more incremental business outcomes than advertising strategy B.
The test had high statistical power probability, and the result was not a false negative.
What could the advertiser conclude?

A. The advertiser should allocate the same budget for strategy A and strategy B

B. The advertiser should place all budget in strategy A

C. The advertiser should place a greater share toward the strategy that had higher impact

D. No conclusion can be made because the p-value is above 0.05

Correct Answer: C

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