200-101 Exam Dumps | A cosmetics company advertises predominantly on Facebook and Instagram. The company wants to test alternative

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Cisco.200-101.v2021-01-04.q21
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Question 19/21

A cosmetics company advertises predominantly on Facebook and Instagram. The company wants to test alternative creative messaging for holiday season campaigns targeted to a narrow audience to discover which message achieves the most efficient sales results.
Which measurement approach should the company use while minimizing CPM impact?

A. A/Btest

B. Randomized control trial

C. Brand Lift polling 'Message Association'

D. Brand Lift polling 'Purchase Intent'

Correct Answer: B

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