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While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large proportion of "None'' visits. Which two steps should be taken to diagnose the problem? (Choose two.)
Correct Answer: B,D
Overview of the Issue: The "None" value in Marketing Channel reports indicates visits that are not attributed to any of the defined marketing channels. Potential Diagnostic Steps: * Break down "None" Marketing Channel by Tracking Code: This can provide insights but does not directly address the underlying configuration issues. * Review Marketing Channel Processing Rules: Ensures that the rules are correctly defined and applied. Incorrect or missing rules can result in visits being categorized as "None". * Review Marketing Channel Data Feeds: Useful for data validation but not for configuration troubleshooting. * Check that Internal URL Filters are configured correctly: Ensures that internal traffic is filtered out and does not interfere with marketing channel attribution. * Review Marketing Channel Data Connector settings: Relevant for integrations but not for basic processing rule configurations. Explanation: * Review Marketing Channel Processing Rules: Essential to verify that all necessary rules are correctly set up to attribute visits to the correct channels. * Check that Internal URL Filters are configured correctly: Ensures that visits from internal sources do not affect marketing channel data, preventing incorrect attribution to "None". Verification: According to Adobe Analytics Implementation documentation, reviewing processing rules and internal URL filters is crucial for accurate channel attribution (Adobe Analytics Implementation Guide).
