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A retail company is tracking the following: * An event for clicks on navigation * An eVar for navigation items clicked on * A conversion syntax merchandising eVar tracking navigation as a product finding method (PFM) The company is in the beginning stages of a site redesign and wants to optimize their navigation system. Before they can optimize, the company needs to benchmark how effectively their current navigation system brings visitors deeper into the site to find products. Which metric should the Architect use?
Correct Answer: C
To benchmark the effectiveness of the current navigation system, the Architect should look at the navigation usage rate per visit. This metric, calculated by multiplying the number of navigation clicks by the number of visits, provides insight into how often visitors are engaging with the navigation system on a per-visit basis. It helps to understand the relative frequency of navigation usage, which is crucial for optimizing the system and ensuring that it effectively helps users to explore the site and find products.
