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A company is using Segment IQ to compare mobile and desktop traffic. The metrics of interest to them are as follows: * Page Views/Visitors * Searches/Visitors * Carts/Visitors * Cart Additions/Visitors * Revenue/Visitors The differential score when comparing each metric with each segment is high at 0.9 or greater. What does this differential score indicate?
Correct Answer: A
Segment IQ in Adobe Analytics is used to compare different segments of traffic to determine the statistical significance of differences between metrics. A high differential score of 0.9 or greater indicates a high statistical significance difference between the metrics of the two segments. This means that the differences observed in metrics like Page Views/Visitors, Searches/Visitors, Carts/Visitors, Cart Additions/Visitors, and Revenue/Visitors are not due to random chance but are significant and meaningful.
