The Nyquist limit, which is the maximum detectable velocity before aliasing occurs, is directly related to the pulse repetition frequency (PRF). Increasing the color scale on the ultrasound machine effectively increases the PRF. When the PRF is increased, the Nyquist limit is also increased, allowing for the measurement of higher velocities without aliasing.
Reference:
ARDMS Sonography Principles and Instrumentation guidelines
Kremkau, F. W. (2015). Diagnostic Ultrasound: Principles and Instruments. Elsevier.