A business model is a description of the rationale for how an organization creates, delivers, and captures value4. Value is defined as the worth or importance of something to someone6. A business model explains what value proposition the organization offers to its customers, what revenue streams it generates from delivering the value proposition, what cost structure it incurs to create and deliver the value proposition, what key resources and activities are needed to create and deliver the value proposition, and what key partnerships are leveraged to support the value creation and delivery process4.