This question falls under Measurement and Analysis , particularly qualitative data collection methods. Focus groups are a key tool used in CPXP practice to explore perceptions, emotions, and experiences in depth , going beyond surface-level data. Option B is correct because focus groups are designed to identify or confirm the deeper meaning behind quantitative findings , such as survey results. They help uncover the "why" behind patient feedback by encouraging discussion and shared insights among participants. Option A is incorrect because focus groups are not intended to reach consensus. Option C refers to quantitative survey analysis, not qualitative methods. Option D is unrelated to patient experience work. CPXP emphasizes that combining qualitative insights from focus groups with quantitative data leads to a more comprehensive understanding and more effective improvement strategies.