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- Salesforce.Marketing-Cloud-Personalization.v2025-05-16.q52
- Question 44
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Question 44/52
Which two items can be included in the total engagement score calculation?
Correct Answer: B,C
* Visits (Answer B):
* The number of times a user visits a website or interacts with a channel.
* Actions (Answer C):
* Specific actions taken by the user, such as clicks, purchases, or form submissions.
These metrics reflect user interaction and engagement with the platform.
References:
* Salesforce Interaction Studio Documentation - Engagement Scoring
* The number of times a user visits a website or interacts with a channel.
* Actions (Answer C):
* Specific actions taken by the user, such as clicks, purchases, or form submissions.
These metrics reflect user interaction and engagement with the platform.
References:
* Salesforce Interaction Studio Documentation - Engagement Scoring
- Question List (52q)
- Question 1: Which data feed integrates external system data into a user'...
- Question 2: What are the three primary areas of data stored in Marketing...
- Question 3: During discovery, a solution architect works with a customer...
- Question 4: What controls how content and product recommendations displa...
- Question 5: What are three ways segments are used in marketing cloud per...
- Question 6: When using B2B Detect, which two options are valid account o...
- Question 7: A business user wants to deliver different experiences to di...
- Question 8: Which data feed integrates purchase data into a profile in i...
- Question 9: How quickly does Marketing Cloud Personalization synthesize ...
- Question 10: Which ingredient shows a visitor products or content based o...
- Question 11: What is the interaction studio terminology for the collectio...
- Question 12: Which three components of a server side campaign must be cod...
- Question 13: Which global templates do you select and customize to provid...
- Question 14: A customer service representative for a bank is on the phone...
- Question 15: How does Guardian determine the expected range for a given m...
- Question 16: What is a rule criteria that you can use in the segment crea...
- Question 17: What qualifies a web visitor to see any experience of a web ...
- Question 18: Which two components does a user need to configure in IS to ...
- Question 19: What is the standard mechanism Marketing Cloud Personalizati...
- Question 20: What are the components of an Marketing Cloud Personalizatio...
- Question 21: What are three features of the WebSDK when deployed on a web...
- Question 22: What would a marketer include in a Recipe if they want the v...
- Question 23: What is the maximum number of user attributes you can setup ...
- Question 24: In the user interface, what is the visual representation of ...
- Question 25: Which scenario is a valid interaction studio use case?...
- Question 26: What are the two competitive advantages of interaction studi...
- Question 27: How many total global goals and filters can you define for y...
- Question 28: How does a developer share web templates from one dataset to...
- Question 29: What are the three types of ingredients available for a reci...
- Question 30: Which development language is used to code the sitemap?...
- Question 31: If a developer needs to test a website where a beacon from a...
- Question 32: Which two successs metrics can a company achieve with IS the...
- Question 33: Which entry source event type needs to be configured for a j...
- Question 34: What three components are defined by the developer in the Si...
- Question 35: What three components can a web developer define by pageType...
- Question 36: ETL feeds must follow explicit specifications and requires w...
- Question 37: A brand's website is seeing high traffic but much of the beh...
- Question 38: What is the best practice naming convention for attributes?...
- Question 39: A brand wants to do an ad-hoc export of a segment. What opti...
- Question 40: What two features of interaction studio have functionality t...
- Question 41: What can you learn from segment compare on the segment detai...
- Question 42: What are two types that real time interaction management hel...
- Question 43: In which two locations in the page Type definition can a dev...
- Question 44: Which two items can be included in the total engagement scor...
- Question 45: What are the three ways segments are used in Interaction stu...
- Question 46: A customer receives emails from her favorite brand that are ...
- Question 47: What is the rule criteria that you can use in the segment cr...
- Question 48: In the user interface what is the visual representation of t...
- Question 49: Which campaign type needs to be configured to set up the Mar...
- Question 50: What would a marketer include in a recipe if they want the v...
- Question 51: Which ETL Feed is used to bring Campaign tracking data from ...
- Question 52: What is the Marketing Cloud Personalization terminology for ...
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