In Salesforce Marketing Cloud Interaction Studio (Marketing Cloud Personalization),Campaign Tracking Rulesdetermine when and how a web visitor qualifies to see an experience from a web campaign. These rules are essential for ensuring that campaigns are targeted accurately and delivered to the appropriate audience.
1. Campaign Tracking Rules
* What It Is:Campaign tracking rules specify the conditions under which a visitor becomes eligible to see a web campaign experience. These rules are often based on user behaviors, attributes, or interactions with the website.
* Purpose:
* To define entry conditions for campaign participation.
* To ensure relevant and personalized experiences for qualified visitors.
* How It Works:
* Tracking rules are defined at the campaign level in Interaction Studio.
* Rules can include conditions such as:
* Pages visited.
* Specific clicks or interactions.
* Time spent on a webpage.
* Referral sources or UTM parameters.
* When a visitor's behavior matches the tracking rules, they qualify to see the campaign experience.
* Example:
* A visitor who views a product page and spends more than 30 seconds qualifies to see a promotional banner for that product.
* Documentation Reference:Campaign Tracking Rules Overview.
Why Other Options Are Not Correct
* B. Einstein Next Best Action:
* Einstein Next Best Action provides recommendations for actions based on predictive algorithms.
While it can inform decisions, it does not directly determine qualification for web campaigns.