To segment data based on specific criteria such as recent purchases and excluding certain customer statuses, Northern Trail Outfitters should use the following tools:
* SQL Query: This tool allows for complex data manipulation and filtering. You can write a query to select customers who purchased a camping tent or foldout camper in the last week and exclude those with a 'silver status'.
* Filter Definition: This tool can be used to create a filter based on the SQL query results to further refine the target audience.
* Journey Builder Entry Source: This can be used to input the segmented data into a journey for further actions, such as sending targeted emails.