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Question 21/65
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
Correct Answer: C
To address the increase in unsubscribes without eliminating planned emails, the marketer should use a Frequency Split. The Frequency Split activity in Journey Builder helps marketers segment their audience based on how frequently they want to receive emails. By focusing on subscribers who are least likely to unsubscribe, the marketer can continue their email campaigns while reducing the risk of further unsubscribes.
- Question List (65q)
- Question 1: The marketing team wants to test various path within journey...
- Question 2: Northern Trail Outfitters (NTO) notices a larger than normal...
- Question 3: Northern Trail Outfitters (NTO) wants to manager subscriber ...
- Question 4: Northern trail Outfitters recently purchased stock art to be...
- 2 commentQuestion 5: A marketer typically sends to a filtered data extension that...
- Question 6: Northern Trail Outfitters wants to monitor customer status w...
- 1 commentQuestion 7: A marketing manager wants to see how the cross-channel custo...
- Question 8: A marketer is asked to create a sendable data extension from...
- Question 9: Northern Trail Outfitters (NTO) is having an issue with bad ...
- Question 10: Northern Trail Outfitters sends out 50, 000 emails on a Frid...
- Question 11: A marketer is testing an email that includes an Interactive ...
- Question 12: The data team at Northern Trail Outfitters (NTO) has configu...
- Question 13: Northern Trail Outfitters (NTO) has multiple lines of busine...
- Question 14: Northern Trail Outfitter (NTO) wants to use Marketing Cloud'...
- Question 15: Northern Trail Outfitters (NTO) wants to simplify a journey ...
- Question 16: The marketing team wants to target subscribers with a 'think...
- 1 commentQuestion 17: Northern Trail Outfitters (NTO) receives a daily file drop o...
- Question 18: Northern Trail Outfitters Is building a data extension that ...
- Question 19: Northern Trail Outfitters (NTO) is launching a post-purchase...
- Question 20: Northern Trail Outfitters (NTO) wants to add automation to i...
- 1 commentQuestion 21: A marketer has noticed an increase in unsubscribes. They wou...
- Question 22: Northern Trail Outfitters (NTO) has a promotional email inte...
- 1 commentQuestion 23: A marketer has created an event confirmation email which is ...
- Question 24: Northern Trail Outfitters allows nonregistered customers to ...
- 1 commentQuestion 25: A global marketing team has created an email using Content B...
- Question 26: Northern Trail Outfitters (NTO) notices that some of its uns...
- Question 27: An insurance company has launched a new campaign to target I...
- 1 commentQuestion 28: Northern Trail outfitters wants information on the email per...
- Question 29: Northern Trail Outfitters wants to organize its assets so im...
- Question 30: Northern Trail Outfitters (NTO) was unable to process coupon...
- Question 31: A marketer wants to send emails to segments that are created...
- Question 32: Northern Trail Outfitters (NTO) wants to test Einstein Recom...
- Question 33: The marketer for Northern Trail Outfitters wants to review t...
- 1 commentQuestion 34: Northern Trail Outfitters (NTO) has rolled out changes to th...
- Question 35: Northern Trail Outfitters is building an automation that sho...
- Question 36: Northern TrailOutfitters is spending daily batch files of cu...
- Question 37: The CMO at Northern Trail Outfitter (NTO) has tasked the mar...
- Question 38: A marketer is preparing to send out the weekly newsletter, b...
- Question 39: Northern Trail Outfitter (NTO) is warning up a new IP addres...
- Question 40: Northern Trail Outfitters (NTO) has an upcoming campaign wit...
- Question 41: Northern Trail Outfitters wants to ensure a group of subscri...
- Question 42: The customer success team at Northern Trail Outfitters wants...
- Question 43: A marketing team uses email templates as a means to create a...
- 1 commentQuestion 44: After receiving approval from their team, a marketer schedul...
- Question 45: Northern Trail Outfitters wants to use a specific IP address...
- Question 46: A customer uses the Salesforce Contact object as a synchroni...
- Question 47: Northern Trail Outfitters (NTO) currently uses AMPscript to ...
- Question 48: Northern Trail Outfitters (NTO) sends a birthday coupon duri...
- Question 49: A marketer needs to send emails to all 20 members of the cre...
- Question 50: The website team at North Trail Outfitter has noticed perfor...
- Question 51: Northern TV-ail Outfitters (NTO) sent a targeted email to 1,...
- Question 52: A marketer wants to quickly view the link performance for a ...
- 2 commentQuestion 53: Northern Trail Outfitters is looking at solutions that provi...
- Question 54: Northern Trail Outfitters (NTO) wants to grow its number of ...
- Question 55: An insurance company has launched a new campaign to target I...
- 1 commentQuestion 56: A marketer wants to better organize their assets in Marketin...
- Question 57: Following a batch email sent. Northern Trail Outfitters want...
- Question 58: After sending an initial 'welcome' email, Northern Trail Out...
- 1 commentQuestion 59: Northern Trail Outfitters (NTO) is using Datorama Reports fo...
- Question 60: Northern Trail Outfitters (NTO) wants to add automation to i...
- Question 61: Northern Trail Outfitters (NTO) has child business units tha...
- Question 62: The marketing team has been troubleshooting why an email was...
- Question 63: A marketer has been asked to collect corner information usin...
- Question 64: Northern Trail Outfitters (NTO) sends hundreds of different ...
- Question 65: When receiving spam complaints from recent email sends, a ma...
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Recent Comments (The most recent comments are at the top.)
If you want to reach the subscribers who are least likely to unsub you should use Scoring Split. If you want to reach the ones who are less saturated, Frequency. I believe the correct answer is B.