Marketing-Cloud-Email-Specialist Exam Dumps | A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines.

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Question 55/135

A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable.
Why would the marketer be unable to configure a holdback audience?

A. Holdback audience cannot be used for subject lines tests.

B. The Journey is a one-time scheduled send.

C. Holdback audiences are only available for A/B Tests.

D. The journey is scheduled to repeat.

Recent Comments (The most recent comments are at the top.)

jIBRIL - Dec 25, 2023

Option D is correct.
"It’s important to note that holdback audiences are only available for a one-time scheduled journey, not ongoing journeys."
https://trailhead.salesforce.com/content/learn/modules/path-optimizer-in-journey-builder/create-a-path-optimizer-activity

Juliana - Jan 14, 2023

Letter B!
Holdback audiences are only available for a one-time scheduled journey, not ongoing journeys

Question 55/135

Recent Comments (The most recent comments are at the top.)

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