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Question 4/75
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
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ans is D. collect tracking code
Einstein Recommendations in Salesforce Marketing Cloud utilizes the Collect Tracking Code to gather user behavior data from your website. This JavaScript snippet captures information such as page views, clicks, and purchases, which is then stored in data extensions within Marketing Cloud. This data is essential for generating personalized recommendations.