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The correct answers are:
A. Data Designer and B. Web Analytics Connector
Explanation:
1. A. Data Designer: Data Designer in Marketing Cloud’s Contact Builder allows for the management and organization of customer data across multiple sources, including transactional data. It helps to create data models, link various data sources, and set up attributes necessary for building personalized journeys based on customer transactions.
2. B. Web Analytics Connector: The Web Analytics Connector integrates website data with Marketing Cloud, which enables tracking and utilizing customer web behavior, including actions in an eCommerce section. This data can be used to enhance journeys based on customer interactions on the website, aligning with the goal of leveraging transactional data.