Marketing-Cloud-Account-Engagement-Specialist Exam Dumps | LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like

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Salesforce.Marketing-Cloud-Account-Engagement-Specialist.v2024-08-30.q128
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Question 35/128

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

A. Automation rule and completion action

B. Segmentation rule and completion action

C. Dynamic list and automation rule

D. Completion action and dynamic list

Correct Answer: A

The combination of automation tools that LenoxSoft should use to achieve their goal is an automation rule and a completion action. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. LenoxSoft can use an automation rule to update the custom field for anyone who has submitted the form before today, and a completion action to update the custom field for anyone who submits the form moving forward.

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