Marketing-Cloud-Account-Engagement-Specialist Exam Dumps | A user wants to develop a lead qualification model based on implicit prospect interest and explicit information

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Salesforce.Marketing-Cloud-Account-Engagement-Specialist.v2024-08-30.q128
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Question 23/128

A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?

A. Marketing Cloud Account Engagement Score 6* lifecycle Stage

B. Prospect Audit & Profile

C. Engagement Studio & Lists

D. Marketing Cloud Account Engagement Score & Grade

Correct Answer: D

A lead qualification model based on implicit prospect interest and explicit information provided by prospects requires the feature of Marketing Cloud Account Engagement Score and Grade. The score is a numerical value that measures the implicit interest of a prospect based on their engagement with marketing activities, such as opening emails, clicking links, and visiting landing pages. The grade is a letter value that measures the explicit fit of a prospect based on the information they provide, such as industry, company size, and job title. By combining the score and grade, marketers can segment and prioritize their prospects more effectively3. Reference: 3: Scoring and Grading Prospects

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