Marketing-Cloud-Account-Engagement-Specialist Exam Dumps | Which scenario would convert an anonymous visitor into an identified prospect?

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Salesforce.Marketing-Cloud-Account-Engagement-Specialist.v2023-12-21.q142
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Question 34/142

Which scenario would convert an anonymous visitor into an identified prospect?

A. Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record

B. Scanning the badge of someone who visited a booth at a recent event

C. Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler

D. Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce

Correct Answer: C

Explanation
The scenario that would convert an anonymous visitor into an identified prospect is submitting a Web2Lead form that is linked to Account Engagement via a form handler. This is because a form handler captures the visitor's information and passes it to Account Engagement, where a new prospect record is created. Creating a Lead in Salesforce which syncs to Account Engagement as a new prospect record (A) will not convert an anonymous visitor, as it does not involve any interaction with the visitor. Scanning the badge of someone who visited a booth at a recent event (B) will not convert an anonymous visitor, as it does not involve any online activity that can be tracked by Account Engagement. Opening an email sent by a sales rep using the Send Account Engagement Email functionality in Salesforce (D) will not convert an anonymous visitor, as it requires the visitor to already have a prospect record in Account Engagement. References: Anonymous Visitors

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