Marketing-Cloud-Account-Engagement-Specialist Exam Dumps | What causes a sync from Salesforce to Marketing Cloud Account Engagement?

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Salesforce.Marketing-Cloud-Account-Engagement-Specialist.v2023-12-21.q142
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Question 78/142

What causes a sync from Salesforce to Marketing Cloud Account Engagement?

A. Updating a formula field in Salesforce

B. Updating a field on a Contact record that does not have an email address

C. Opening a one to one email

D. Making field changes to a Lead or Contact record

Correct Answer: D

Explanation
The main cause of a sync from Salesforce to Account Engagement is making field changes to a Lead or Contact record (D). This will trigger a sync of the updated fields to the corresponding prospect record in Account Engagement. Updating a formula field in Salesforce (A) will not cause a sync, as formula fields are not supported by Account Engagement. Updating a field on a Contact record that does not have an email address (B) will not cause a sync, as email address is a required field for syncing. Opening a one to one email will not cause a sync, as it is not a field change event. References: What Causes a Prospect to Sync from Salesforce to Account Engagement?

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