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Universal Containers is using Account Based Forecasting and expects a 5% increase in the market but has a target growth of 10%. Where should the Account owner add the additional 5%?
Correct Answer: B
Explanation Account Based Forecasting allows you to forecast your revenue based on the market growth and the account growth. The market growth is the expected increase or decrease in the market demand for your products or services. The account growth is the expected increase or decrease in your share of the market. To achieve a target growth of 10% when the market growth is 5%, you need to set the account growth to 5%, which means you expect to gain 5% more market share. Updating the account forecast or the market growth will not reflect the correct scenario. References: Account Based Forecasting, Forecast Revenue with Account Based Forecasting